SuperBee: Crafting a Sustainable Future in Chiang Mai


In Ban Pong, a village located about 30 minutes from Chiang Mai, a local business, SuperBee, has been drawing significant attention.

The brainchild of Antoinette Jackson, an Australian who discovered her purpose in Chiang Mai, SuperBee exemplifies the triumph of a social enterprise.

Jackson, disturbed by the widespread use of single-use plastic, was determined to find an eco-friendly solution.

Her experimentation in her kitchen led to the development of an ideal beeswax wrap recipe, laying the foundation for SuperBee.

SuperBee’s Mission and Vision

From its humble beginnings, SuperBee has grown into a dynamic social enterprise. With a commitment to ecological and social welfare, the company has set high standards in sustainable practices.

Antoinette’s philosophy of prioritizing people, planet, and profit equally has been the cornerstone of SuperBee’s success.

SuperBee is a business with a big heart and operates as a community catalyst. By employing local villagers and paying 20% above the fair wage guide, SuperBee has made a significant impact in the region.

The engagement goes beyond employment. The company actively supports local projects, demonstrating a deep commitment to Chiang Mai’s social fabric. SuperBee has an important role as a social enterprise at the heart of the local community.

Commitment to a Greener Future

Sustainability is at the core of SuperBee’s operations and achieving B Corp certification underscores their dedication to rigorous environmental standards.

Their efforts in reducing plastic use through innovative products have set a benchmark in the industry.

At SuperBee, the work culture transcends conventional norms. It is a space where sustainability is not just a policy but a way of life. This ethos creates a unique and nurturing environment, fostering both personal and professional growth.

Despite challenges, including the COVID-19 pandemic, SuperBee has continued to adapt and innovate. Their diversification into new products and the launch of The Hive – A Digital Sustainability Journal are a tribute to their resilience and commitment to growth.

Antoinette Jackson’s vision for SuperBee remains clear and steadfast. Her commitment to the earth, the community, and sustainable practices continues to drive the company forward, promising a brighter, greener future.